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Our Vision

WOW Handicraft aims to empower artisans in the industry, encourage them to adopt technology, and spread their wings globally.

The Beginning…

It’s not enough to just talk about sustainability and development – we need to take action and support practices that align with our values.
So we decided to do our part by choosing sustainable and handmade products whenever possible and supporting local artisans and craftspeople.
By promoting and supporting handicraft, we can contribute to the preservation of traditional skills and knowledge, support local communities, and reduce our reliance on mass-produced, environmentally damaging products.

What We Really Do?

“The evolution of art is a constant process, and Adimantar Lifestyle is contributing to this evolution while also empowering underprivileged women in the Tharu Tribes of Sitarganj and Khatima block of District Udham Singh Nagar, Uttarakhand. Mr. Tarun Pant, CEO of Adimantar and his team of designers are training these women in new concepts and contemporary designs, while providing them with the necessary resources to create beautiful handmade garments and baskets.

Moreover, the fact that Adimantar Lifestyle is an empanelled training provider with Uttarakhand Bamboo and Fiber Development Board and has conducted multiple livelihood support training programmes is a testament to our commitment to rural art and the development of these communities.”